Steve Markey will lead gross sales and advertising and marketing at AMAV as Vice President of Gross sales and Advertising North America.
In his new function, Markey will oversee gross sales and advertising and marketing initiatives and deal with enlargement in each mass and specialty retail markets. The transfer displays AMAV US’s deal with increasing its footprint within the U.S. market.
Markey beforehand served as Vice President of U.S. Gross sales at Wyncor, Vice President of Gross sales and Advertising at Hog Wild Toys, Vice President of Gross sales at Inexperienced Toys, Head of World Gross sales at Loopy Aaron’s, and Vice President of Gross sales and Advertising at PlanToys.
“Steve brings a long time of expertise and a deep understanding of the toy business,” mentioned Asher Diamant and Ben Diamant, Co-Founders of Diamant Toys, in a joint assertion. Diamant Toys is the dad or mum firm of AMAV US. “His huge experience will assist streamline and develop our U.S. operations, create efficiencies, and lead strategic retail enlargement, positioning us for fast progress on this key market.”
AMAV and Diamant Toys manufacture a wide range of toys available on the market, together with Icy Delights, Glow Pad, Ezee Beads, and rock portray kits.
“Diamant Toys and AMAV US have a outstanding historical past of making distinctive and galvanizing merchandise for youngsters and their households,” Markey says. “With its unparalleled dedication to in-house R&D and inventive designs, the model is uniquely positioned to ship partaking toys that resonate with youngsters and stand out within the U.S. market. I’m grateful for the chance to construct on Diamant Toys’ and AMAV’s legacy and sit up for collaborating with the group to develop our retail footprint within the U.S.”