It’s nearly an understatement, however The LEGO Group had an excellent 12 months.
The winner of The Toy Guide’s General Pulse of Play Award continued its dominance with file income in 2024. The corporate says income grew 13% to DKK 74.3 billion or $10.8 billion USD. Whereas the general toy trade declined barely final 12 months, shopper gross sales spiked 12% for The LEGO Group as the corporate scored a ten% enhance in working revenue.
2024 was an distinctive 12 months for the LEGO Group and we’re more than happy with our sturdy efficiency. We achieved file top- and bottom-line outcomes at the same time as we accelerated spending on strategic priorities, together with a major enhance within the purchases of sustainable uncooked supplies. We’re inspired by these sturdy outcomes as they are going to enable us to proceed to achieve extra kids with LEGO play experiences now and sooner or later.”
In 2024, The LEGO Group unleashed its largest portfolio of recent merchandise within the firm’s historical past. With a mixture of authentic IP and licensed choices, the corporate introduced a file 840 merchandise to retail with units designed for builders of all ages.
The LEGO Group continued making strides in sustainability and provide chain administration because it nears the 2027 opening of its U.S. manufacturing unit in Virginia whereas rising its owned retail footprint.
High themes final 12 months embody the rising LEGO Botanical assortment, LEGO Fortnite, LEGO Metropolis, LEGO Star Wars, LEGO Technic, LEGO Icons, and LEGO Harry Potter.
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