Mattel Names Roberto Stanichi Govt Vice President, Sizzling Wheels & Head of Autos and Constructing Units
Mattel has promoted Roberto Stanichi. The previous Senior Vice President, Sizzling Wheels and International Head of Autos will now function Govt Vice President, Sizzling Wheels & Head of Autos and Constructing Units.
Roberto has been a driving power behind the expansion of Mattel’s Autos class and naturally Sizzling Wheels, the No. 1 promoting toy on the planet, which is on monitor for its seventh consecutive document 12 months in 2024. He has at all times embodied the ‘challenger spirit’ that defines the Sizzling Wheels model function and leads with an enterprise mindset. We look ahead to Roberto persevering with to play an integral position in Mattel’s success as we execute our technique to develop our IP-driven toy enterprise and broaden our leisure providing.”
Stanichi is credited with “defining the strategic basis that ignited the expansion for the Sizzling Wheels franchise” and spearheading sustainability efforts.
The Sizzling Wheels model is a beloved automotive franchise for kids and adults. It features a stay expertise, merchandise, content material, digital video games, and a Netflix sequence, Sizzling Wheels Let’s Race, now in its second season. Sizzling Wheels had achieved $1.6 billion in gross billings for Mattel along with changing into the No. 1 toy on the planet. Sizzling Wheels Let’s Race is on Netflix’s High 10 TV Sequence in 27 international locations.
Stanichi can be credited with remodeling Disney Pixar Cas as an evergreen model. He oversees the Thomas and Associates franchise and MEGA’s Constructing Units class.
Stanichi has additionally performed a vital half in igniting Matchbox’s sustainability efforts and cementing Disney Pixar Automobiles as an evergreen model. In his expanded position he now oversees the Thomas and Associates franchise and the Constructing Units class, led by MEGA.
Stanichi joined Mattel in 2004. He beforehand held management roles at Spin Grasp and PepsiCo. For extra info on Mattel’s toy and model portfolio, go to mattel.com.
