Thrilljoy, a brand new firm devoted to premium, extraordinarily restricted collectibles, will debut at New York Comedian Con (NYCC). The corporate will convey its wares to sales space No. 1023.
Thrilljoy is based by two Funko alums — former CEO Brian Mariotti and former SVP of Licensing and Rising Manufacturers Dolly Ahluwalia — and Eric Peng Cheng, Proprietor of Undefeated, and MD Younger, proprietor of MINDstyle Worldwide.
The founders will host a panel at NYCC on Thursday, Oct. 17. Karissa Marston, Thrilljoy’s Director of Advertising, will average. The panel will study tendencies within the collectibles area and talk about the corporate’s plan to disrupt the business. Members of the Fan Advisory Board may also communicate. The corporate plans to provide away giveaways and exclusives on the panel.
Our motivation to launch Thrilljoy arose from a profound ardour for fandom and a dedication to enhancing the collector expertise. We acknowledge a singular alternative to construct a model that not solely honors numerous pursuits but additionally cultivates a vibrant group. With an unwavering deal with innovation, distinctive high quality, and real connections, Thrilljoy is ready to rework the very essence of what it means to be a collector.”
— Brian Mariotti, Thrilljoy
The founders have set their firm aside by instituting a Fan Advisory Board composed of content material creators, innovators, and collectors from numerous fandoms. The board has an fairness stake within the firm.
“Once we say we’re creating merchandise for the followers, we imply it—this isn’t an empty promise. Our advisory board permits us to faucet into popular culture like by no means earlier than. We’re participating instantly with the individuals who matter most: the followers,” stated Mariotti.
The corporate will debut with three product traces at NYCC: PIX!, Mega Pix 12”, and Thrilljoy Threads. PIX! immortalizes essential moments in popular culture historical past. PIX! Figures ($50) are available in protecting casing and packaging to guard the worth and integrity of the collectibles. Mega Pix 12” ($125) are encased in luxurious packaging; the collectibles are bigger variations of PIX! characters and embody magnetic equipment. Collectors can anticipate to buy the model’s mascot, Bloo. The model’s third line, Thrilljoy Threads (beginning at $40), highlights streetwear tendencies. The hyper-limited version premium line is capped at 200-400 items. Gadgets within the assortment are additionally bought in progressive, protecting packaging.
For extra data, go to Thrilljoy’s Instagram, @thrilljoycollectibles.
