Zara is ready to launch an thrilling childrenswear capsule assortment in collaboration with the New York-based label Sea. This coveted line of ready-to-wear clothes and accessories, designed for kids aged six to 14, will debut with a pop-up store in South Hampton and be obtainable on-line and in choose Zara shops throughout the US and Europe beginning July 18th.
By partnering with Sea, a bohemian and romantic fashion label based in 2006 by Monica Paolini and Sean Monahan, Zara has crafted a group that embodies the spirit of freedom and self-expression. The capsule options vintage-inspired and relaxed types, together with denim items with patchwork particulars, a bomber jacket adorned with crochet parts, and sweatpants and shorts embroidered with lace.
Photographed by Quentin De Briey and styled by Thistle Brown, the gathering additionally consists of pastel-toned and floral-printed pajamas, together with Mary Jane-style ballet flats. Sea, identified for its playful but pragmatic designs incorporating craft-inspired particulars like patchwork and crochet, has created a group that balances pleasure and whimsy with out being overtly infantile.
Sea’s founders, Monica Paolini and Sean Monahan, have all the time rooted their designs in a way of childlike surprise, drawing inspiration from their shared upbringing in Newburgh, New York. Their imaginative and prescient for this assortment is to encourage whereas remaining accessible, providing items which are trendy, sensible, playful, and complex. As Monahan explains, “We wished this assortment to have that particular one thing, and naturally, be useful and comfy.”
This collaboration with Zara provides well-priced, well-made garments that encourage self-expression and creativeness, catering to a variety of child and youngsters sizes. As dad and mom themselves, Paolini and Monahan acknowledged the necessity for such clothes early of their careers and have now discovered a possibility to achieve new audiences by way of this partnership.
Regardless of the dimensions of the collaboration, Paolini and Monahan started their design course of from a private place. “Once we began to ascertain the gathering, we began to sketch on a picture of Rei,” Paolini shares, referring to Monahan’s five-year-old daughter. Rei’s curiosity and vibrant spirit had been key elements within the design course of, superbly captured within the marketing campaign that includes free-spirited metropolis children.
These garments are supposed to be worn and liked, offering youngsters with a wardrobe they will experiment with. “We rapidly discovered, particularly with Rei, that dressing up is an actual every day pleasure and type of self-expression,” Monahan stated. “Children are lively, curiosity, and goals, and we felt impressed by that vibrant feeling.”
Extra children style information at JuniorStyle.web
