WildBrain has tapped Erin Morris to fill the newly created position of Vice President of Strategic Franchise and Retail.
On this position, Morris will lead the groups that plan and implement world development methods for WildBrain franchises, together with Strawberry Shortcake and Teletubbies. She may even lead licensing and commercialization methods in Latin America and with main U.S. retailers.
“The work our franchise and licensing groups have achieved over the previous couple of years to drive robust development and engagement for Strawberry Shortcake and Teletubbies has been outstanding. Erin becoming a member of our workforce marks the following part of our franchise development technique,” says Tim Erickson, Govt Vice President of Peanuts Worldwide and WildBrain Manufacturers. “She is well-known throughout the trade as an skilled licensing and merchandising govt, model strategist, deal maker, and retail enterprise chief who will get outcomes via forward-thinking methods. Her wealthy historical past in driving client merchandise and retail successes for main leisure corporations in territories all over the world makes Erin a great addition to our workforce as we glance to additional speed up the expansion of our franchises worldwide.”
I’ve lengthy admired WildBrain’s portfolio of iconic franchises, particularly Strawberry Shortcake and Teletubbies, and I’m excited to guide the groups driving the spectacular development of those beloved manufacturers. I imagine that, given WildBrain’s in depth capabilities in driving model engagement and licensing partnerships, the chance exists to construct on this robust basis to take the commercialization of those franchises to the following degree. I stay up for working with groups throughout the corporate to assist drive that subsequent part of worldwide development.”
Morris has been within the trade for greater than 25 years, main business, retail, and franchise methods for youths and household manufacturers in leisure, together with retail and client merchandise divisions at corporations together with Disney, DreamWorks, and Twentieth Century Fox.
