Useful resource Companions has acquired a 40% stake in COBI, a specialty brick producer from Poland that makes constructing units that includes autos and items of army historical past.
“I’m proud that COBI has gained recognition and has turn out to be the favourite toy and keenness of hundreds of thousands of adults and kids world wide,” says Robert Podleś, Founder and President of COBI. “This can be a big achievement for me, and dealing with Useful resource Companions is a key step within the additional growth of our firm. I imagine that the expertise and assets that Useful resource Companions brings will present essential assist in reaching our widespread ambitions, permitting for even sooner and extra dynamic growth of COBI, strengthening our place among the many main producers of constructing bricks on the planet.”
Podleś will preserve his place on the head of the corporate. This new partnership will concentrate on increasing inside Poland and internationally, notably in direct-to-consumer gross sales to grownup collectors.
The funding in COBI suits completely into the technique of Useful resource Companions and is one other instance of our curiosity in corporations which might be constructing a robust place in area of interest market segments. We absolutely imagine within the additional growth potential of COBI within the historic area of interest, however we additionally see nice alternatives introduced by the switch of expertise and know-how from this section to different niches with a big and engaged neighborhood of followers and fans. As well as, we see the rising potential of the ‘kidult’ market – adults who purchase toys for themselves as a passion, which is turning into a brand new, essential class within the toy market. We’re satisfied that COBI suits this development completely, and the model’s merchandise are good for direct-to-consumer gross sales, particularly within the on-line section, which we see as a key growth channel.”
“We’re impressed by COBI’s achievements thus far and the constant imaginative and prescient pursued by the proprietor, and we’re happy to have the ability to assist the corporate within the implementation of its formidable technique of additional growth,” says Wojciech Pociecha, Associate at Useful resource Associate. “The COBI group already has a robust place within the constructing brick market, and we imagine that because of our cooperation, the corporate will be capable to obtain even sooner growth, and collectively we’ll try additional to strengthen COBI’s presence within the world market.”
COBI options licensed partnerships with manufacturers together with Boeing, NASA, Lockheed Martin, High Gun, Maserati, Fiat, and extra.
