All through the nation, impartial toy retailers are making ready for Neighborhood Toy Retailer Month (NTSM), the annual celebration organized by the American Specialty Toy Retailing Affiliation (ASTRA). Neighborhood toy shops provide a curated choice of merchandise, and plenty of have Licensed Play Specialists (CPEs) on employees.
ASTRA is selling small companies closely, with member toolkits accessible to maximise gross sales. On this brief video from Studying Categorical in Lake Zurich, Illinois, franchise proprietor Richard “The Toy Man” Derr shares first-hand how native retailers are making ready for NTSM.
The advantages of going to a neighborhood, independently owned retailer for vacation items embody employees that know their merchandise, ‘extras’ equivalent to free present wrapping, and a enjoyable setting with hands-on demos and actions.”
— Sue Warfield, ASTRA President, and CPE
Warfield notes that this yr’s occasion begins a brand new, over-arching program to assist ASTRA members.
“As a substitute of solely the month of November. Our group will probably be rolling out an ongoing program
to showcase options and advantages of ASTRA shops and buying native frequently,” Warfield provides.
Retailers, producers, and gross sales reps searching for details about Neighborhood Toy Retailer Month can go to the ASTRA web site for full particulars.
