We simply returned from an inspiring journey to New York, the place we participated within the business discuss “The Way forward for Youngsters’ Vogue,” led by Shosh Kazab, the founding father of Kidswear Collective, held at Youngsters’s Present. Sustainability is a subject that’s in every single place proper now—one we ask about usually, but nonetheless wrestle to outline in sensible phrases. Through the dialogue, a vital message stood out: no step is simply too small in terms of making a distinction.
From utilizing deadstock materials and choosing eco-friendly supplies to rethinking packaging and creating timeless kinds meant to be handed down, sustainability in youngsters’ trend is about making aware selections. However there’s a good greater problem at play—reshaping the best way we see and devour trend, particularly in an period the place social media promotes the concept that it is best to by no means be seen in the identical outfit twice.
At Junior Model, we consider in shifting the dialog. Vogue ought to be about private fashion, creativity, and self-expression—not about continually shopping for new issues. Magazines and influencers usually set unrealistic requirements, making it seem to be buying at shops or re-wearing outfits someway diminishes one’s standing. However in actuality, the true marker of favor is the way you put on one thing, not how usually you change it.
To showcase this philosophy, we teamed up with Kidswear Collective in New York for an editorial shoot proving that pre-loved garments may be simply as trendy, cool, and prestigious as brand-new items. The objective? To encourage households to embrace sustainability with out sacrificing trend. As a result of when youngsters shine with confidence, it’s by no means concerning the label—it’s about how they put on it.
Let’s redefine trend collectively. Let’s normalize sporting our favourite outfits greater than as soon as. And most significantly, let’s educate the subsequent era that sustainability isn’t only a development—it’s the long run.
Idea, pictures: Aleksandra Ataca
Stylist: Iliya Constantinou
Fashions: Eva Leah, Haven and Angelica
All garments: Kidswear Collective
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