Circana has named Stuart Aitken its President and CEO, efficient January 1, 2025. Aitken is at present the Chief Service provider and Advertising and marketing Officer at Kroger. Circana’s present President and CEO, Kirk Perry, is retiring from the position however will serve the corporate as a Circana Board of Administrators member.
“I’m grateful for the chance to hitch the Circana crew and work along with colleagues throughout the globe to construct upon Circana’s place as an business chief. As a longtime associate to Circana, I’ve a deep appreciation for the facility of its platform and important position Circana performs throughout the patron ecosystem,” stated Aitken. “With best-in-class expertise, knowledge, and experience, Circana will proceed to drive development and innovation throughout a large breadth of worldwide shoppers and industries.”
Whereas at Kroger, Aitken centered on folks, tradition, knowledge, insights, and shopper info, all related to his new position at Circana. He developed a customer-centric method to merchandising and advertising and marketing. Previous to becoming a member of Kroger, Aitken was the CEO of 84.51°, the corporate’s knowledge analytics arm. He held management roles at Michaels, Safeway, ASA, and Platinum Know-how Worldwide.
“As a part of the corporate’s succession planning course of, Kirk and the remainder of the Circana Board have been centered on figuring out the best candidate to guide Circana nicely into the long run, and we’re assured we have now discovered that in Stuart,” stated Tod Johnson, Chair of the Circana Board. “His passionate management, strategic and revolutionary mindset, and in depth expertise throughout the retail, expertise, and knowledge/analytics industries will create worth for our firm, our folks, and the shoppers we serve globally.”
Concerning outgoing CEO Perry, Johnson added, “As CEO, Kirk helped spearhead the transformative merger between two world-class manufacturers to create Circana as a number one advisor on client conduct throughout all retail and place the group for sustained success. His centered dedication elevated each the shopper and worker experiences whereas delivering excellent outcomes year-over-year. On behalf of our Board, I thank Kirk for his management and ongoing dedication to Circana.”
For extra details about Circana’s board and its insights, go to circana.com.
