Pura pronounces collaboration with Hollywood actress Rumer Willis.
Pura have gotten along with Hollywood star Rumer Willis – the daughter of actors Bruce Willis and Demi Moore, on a mission to coach mother and father concerning the hidden toxins and pollution in child care, while offering another with the Pura vary of wipes and nappies which can be clear, licensed allergy and eczema protected. On the similar time defending the planet by utilizing much less plastic and greener manufacturing.
Bringing her creativity, ardour for motherhood and eco-friendly residing to the position, Rumer will supercharge consciousness of Pura within the UK and US. Her inventive aptitude may even be utilised in unique co-designed collections. Rumer just lately switched to Pura’s pores and skin protected and sustainably made child take care of her personal child Louetta.
“I used to be not effectively knowledgeable earlier than changing into a dad or mum, however within the first couple months of Louetta’s life, as I began to deep dive and do some bit extra analysis, I used to be shocked on the quantity of chemical compounds and poisonous substances that almost all diapers and wipes include.”
Rumer Willis
Born in 2020, Pura was based by Cheshire mother and father Man and Abi Fennell after they found that almost all wipes and nappies weren’t so clear for the planet or infants’ pores and skin. Created to drive real change, Pura’s Allergy UK accredited tremendous gentle nappies for delicate pores and skin are completely chlorine free, perfume, paraben and toxin free and extra sustainably made, whereas its plastic-free wipes, comprised of biodegradable plant fibres, include 99% water and aloe vera and are EWG verified, and Allergy UK accredited. Pura can be a B Corp and Carbon Impartial model.
Following a profitable launch into the US market through Walmart in 2023, Pura is a well-liked selection for each US and UK mother and father who need to do their greatest for his or her infants and their planet whereas nonetheless having fun with the comfort of disposable child care.
Pura founder Man Fennell stated: “Rumer’s real ardour and devotion to motherhood and clear and aware residing made her the proper selection for Pura. We’re tremendous excited that she’s chosen to affix the Pura household and assist us unfold our mission and imaginative and prescient globally.”
“I needed to make the change to Pura as a result of for me, an important factor was discovering diapers and wipes that not solely had been non-toxic and chemical free for Lou, but additionally sustainable and for the setting.”
Rumer Willis
Pura is additionally a licensed B Corp and a Carbon Impartial model.
Learn extra on the Pura web site
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