Rainbow Studios Names Playmates Toys, Giochi Preziosi as Grasp Toy Companions for New ‘Winx Membership’ Collection

Rainbow Studios is getting ready to launch a Winx Membership reboot, and has named Playmates Toys and Giochi Preziosi as its grasp toy companions.

Playmates Toys and Giochi Preziosi will share the worldwide distribution of recent style dolls, equipment, role-play toys, and playsets. Playmates will deal with gross sales, advertising and marketing, and distribution inside North America, Central America, South America, Asia, Australia, New Zeland, the Center East, and South Africa, whereas Giochi Preziosi shall be answerable for Europe and the U.Ok. 

Celebrating its twentieth anniversary this yr, the unique Winx Membership sequence was first launched in 2004. The brand new sequence hopes to attraction to new audiences in addition to nostalgic followers of the unique sequence, bringing again the themes of friendship, magic, and journey. Very similar to the unique, the brand new sequence follows teenage Bloom as she learns to grasp her magic alongside her fellow fairies within the Winx Membership.

“The enduring legacy of Winx Membership is a testomony to the timeless attraction of its tales and characters,” says Georgia Manolas Walker, Vice President of Advertising at Playmates Toys. “We sit up for unveiling a spellbinding vary of merchandise that captures the journey, friendship, and magic that Winx Membership represents.”

Winx Membership is premiering globally on Netflix subsequent yr.