IMG has prolonged its partnership with the Car Membership de l’Ouest (ACO) to stay the unique international licensing consultant for the 24 Hours of Le Mans via 2029. ACO and IMG purpose to increase the race’s attain with collaborations throughout trend and life-style classes.
Current highlights embrace a Le Mans hypercar assortment with LEGO and die-cast automobiles from Mattel’s Scorching Wheels model. The enduring race, recognized for thrilling motion and innovation, drew practically 120 million viewers this yr and captivated hundreds of thousands extra on social media.
For over 100 years, 24 Hours of Le Mans has pioneered developments not solely in motorsports but additionally in trend, know-how and tradition. It has constantly set the usual for mixing custom with innovation, efficiently connecting with each older and youthful generations. We’re excited to maintain working with the ACO to develop the model via strategic collaborations that attain numerous international audiences, unlock new income streams, and improve fan engagement.”
For extra data on licensing alternatives with the 24 Hours of Le Mans, go to imglicensing.com/manufacturers/24h-le-mans/
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