Pitti Immagine Bimbo begins contemporary at 100

A New Format for a New Period

On January 22 and 23, 2025, the Fortezza da Basso in Florence will come alive with the 100 th version of Pitti Bimbo, marking a milestone for the world-renowned kidswear occasion. This centennial celebration not solely highlights the occasion’s wealthy historical past but additionally launches a vibrant, reimagined format designed to captivate patrons, press, and vogue lovers alike. Pitti Bimbo 100 embraces a condensed two-day schedule, guaranteeing a centered and energetic expertise. Below the visionary design of award-winning designer Ilaria Marelli, the Fortezza will rework right into a full of life cityscape. Image a looping promenade impressed by board video games, with model showcases creating a colourful, partaking journey.

Alongside this artistic path, 4 trend-themed squares will function hubs of inspiration, every devoted to a selected facet of youngsters’s vogue:

• My First: Necessities for newborns’ wardrobes.
• Magic Occasion: Big day apparel and equipment.
• Be Sporty: Out of doors put on for lively younger adventurers.
• Snowtime: Trend-forward seems to be for snowy days.

Including to the dynamic environment is a devoted meals space, that includes fashionable meal equipment and premium merchandise to make each snack break each joyful and trendy.

FIRE: Igniting the Spirit of Pitti

This 12 months’s theme, FIRE, ties collectively Pitti Immagine’s winter reveals, symbolizing vitality, creativity, and transformation. Curated by Angelo Figus with graphic enhancing by Alessandro Gori, the fiery motif will ignite the Fortezza with imaginative installations and designs by Alessandro Moradei. In line with Agostino Poletto, Normal Director of Pitti Immagine, “Hearth brings individuals collectively, warms each physique and soul, and serves to entertain, amaze, and encourage. It symbolizes vogue’s capacity to burn away outdated concepts and forge new paths. “The “(Don’t) Play with Hearth” marketing campaign for Pitti Bimbo, photographed by Alessandro Timpanaro, brings a whimsical contact to the occasion’s fiery theme. Towards city backdrops, younger fashions work together with cartoonish flames, turning them into imaginative video games. This playful narrative displays Pitti Bimbo’s ethos—celebrating creativity and the boundless vitality of childhood.

The design setup guarantees to dazzle guests. Within the central sq., a digital bonfire will flicker with charming visuals, whereas the Lyceum transforms right into a fantastical realm of fire-eaters, mixing fairy tales with actuality to mesmerize and encourage. As Pitti Bimbo reaches its a hundredth version, it continues to evolve and set the usual for kidswear innovation. This 12 months’s fiery celebration embodies its dedication to sparking pleasure, igniting new concepts, and shaping the way forward for youngsters’s vogue.

Whether or not you’re a long-time attendee or a first-time customer, this landmark occasion is about to supply a mesmerizing mixture of creativity, inspiration, and unforgettable moments.

Keep tuned because the Junior Type workforce embarks on a globe-trotting journey, attending commerce reveals world wide to deliver you the best-curated content material from the colourful world of youngsters’ vogue. From uncovering rising traits to spotlighting standout manufacturers and inventive improvements, Junior Type is your go-to supply for the whole lot contemporary and thrilling in youngsters’s vogue. Comply with alongside as we discover, uncover, and share the tales shaping this ever-evolving trade!

Extra data right here

Extra trade information right here