Pitti Bimbo 100: A Milestone and a New Starting

On January 22-23, the enduring Pitti Bimbo commerce present celebrated its a centesimal version—a exceptional milestone that additionally marked the start of a brand new chapter. Curiously, when the quantity 100 is reversed, it turns into 001, symbolizing a contemporary begin. This January’s version was, in some ways, a real “first version,” increasing past vogue to embrace life-style, magnificence, footwear, equipment, jewellery, publishing, and, for the primary time, meals.

“Because the market adjustments, so does Pitti Bimbo,” remarked Raffaello Napoleone, CEO of Pitti Immagine. Certainly, the post-pandemic world has reshaped the panorama of commerce reveals globally, requiring them to evolve in revolutionary methods. Change is all the time for the higher, even when it presents challenges. The style trade, particularly the kidswear market, should preserve tempo with new generations. With new dad and mom coming into the market every year, it’s important to mix trade experience with an understanding of what as we speak’s customers are in search of.

A New Structure for a New Period

This yr, Pitti Bimbo unveiled a revamped format on the iconic Fortezza da Basso. Designed by architect Ilaria Marelli, an skilled in interiors, staging, and design who additionally teaches at Politecnico di Milano, the brand new setup reworked the truthful right into a vibrant, interactive metropolis. Guests have been guided alongside a promenade impressed by traditional board video games, with model areas lining the pathway. 4 trend-focused “squares” served as editorial showcases, highlighting key themes:

• New child Type! – The primary wardrobe for newborns.
• Be Magic! – Clothes and accessories for particular events.
• Play Out of doors! – The whole lot for energetic, adventurous youngsters.
• Tremendous Snow! – The newest traits for snowy days.

Monnalisa: Visitor of Honor at Pitti Bimbo 100

Monnalisa took heart stage because the visitor of honor, launching a brand new communication challenge that extends past the occasion and into the digital sphere. Younger ambassadors from throughout Europe, accompanied by their dad and mom, have been invited to Florence to doc their experiences via a social media diary.

Inside the Fortezza da Basso, Monnalisa introduced an unique exhibition area that includes its Autumn/Winter 2025-26 and Spring/Summer season 2025 collections, complemented by distinctive equipment. The younger ambassadors participated in a stay content material creation session, moving into the highlight to showcase Monnalisa’s newest designs. This initiative will proceed within the coming months, preserving the storytelling alive on social media.

Pace Date: Time to Meet

Returning as soon as once more was the dynamic Pace Date networking occasion, hosted by Peggy from Paul & Paula. This fast-paced session allowed manufacturers to current 2-3 key items from their collections to press, influencers, and consumers in impactful five-minute conferences. The occasion, held on January 22 at 12 PM and January 23 at 11 AM, fostered new collaborations and alternatives within the kidswear trade.

Piccolo Coro dell’Antoniano Live performance

Vogue and music merged because the Piccolo Coro dell’Antoniano carried out a particular live performance on January 22 at 4:00 PM within the Central Pavilion. The beloved kids’s choir, identified for his or her performances at Zecchino d’Oro, took the stage with a mixture of timeless classics and brand-new songs.

The choir’s efficiency apparel was created in collaboration with Magil, a famend Italian model identified for its sartorial excellence. Designed by Monica Maluzzani, Antoniano’s costume designer for 25 years, the uniforms featured a recent mixture of stars, stripes, and tartan patterns in delicate but hanging colours—balancing custom with modernity. A preview of Magil’s Autumn/Winter 2025-26 assortment was additionally showcased on the model’s stand.

Our contributors: twin duo Ilaria and Silvia Cianciaruso and Junior Type Mini Ambassador Angelica

Pitti Bimbo 100: Embracing Development, Change, and Innovation

Greater than only a milestone, Pitti Bimbo 100 proved that development, change, and an open thoughts are the true keys to success. Whether or not you’re a longtime model with many years of heritage or a newcomer seeking to make an affect, staying related requires steady motion and innovation. The style trade strikes quick, and sustaining success and fame calls for adaptability, contemporary views, and the braveness to evolve. By increasing its imaginative and prescient and embracing new concepts, Pitti Bimbo has set an instance for your entire trade—displaying that the longer term belongs to those that are prepared to reinvent themselves whereas staying true to their essence.