We’re thrilled to announce the return of the Mum Central Awards program in 2025, celebrating the perfect manufacturers, merchandise, and companies that make life simpler, enjoyable, and fabulous for Aussie mums and households. Whether or not you’re a model seeking to shine, or a mum able to help your favourites, right here’s every little thing it’s essential know in regards to the 2025 Mum Central Awards!
About Mum Central and the Mum Central Awards
Over the previous 15 years, Mum Central has supported mother and father by sharing recommendation, tales, and product suggestions that make the parenting journey a bit simpler. In that point we’ve grown a extremely engaged on-line neighborhood of over 1.2 million mums, whereas our web site attracts tons of of hundreds of holiday makers each month! Our mission has all the time been to help mother and father by recommending merchandise which have made a distinction in our parenting journey whereas additionally showcasing the wonderful manufacturers behind these life-enhancing merchandise.
The Mum Central Awards present companies—massive or small—with the chance to shine and join with our vibrant viewers. We are able to’t wait to disclose the shortlists and watch because the votes roll in to find out the GOLD, SILVER, and BRONZE winners in every class. Since winners are determined by votes, it’s additionally a unbelievable likelihood to rally your loyal prospects and share your nomination throughout your channels.
Our First Awards Had been a HUGE Success!
In its inaugural 12 months, the Mum Central Awards obtained over 200 nominations throughout 41 classes and a complete of 130,000 particular person votes throughout the awards program. Of actual significance is that the common voting slip included 16 classes – an important instance that they’re not simply approaching to vote for one product or class, and are eager to have their say throughout the board.
With a vibrant neighborhood of over one million Australian mums, we’re thrilled to launch our second annual Mum Central Awards, celebrating the manufacturers and merchandise that you just love.
Key Dates for 2025
- Launch: 20 January 2025
- Nominations & Submissions: 20 January – 28 February 2025
- Nominees Introduced & Voting Open: 24 March 2025
- Voting Closes: 30 April 2025
- Winners Introduced: 21 Could 2025
What’s New for 2025?
We had been completely thrilled with the success of the 2024 Mum Central Awards, our very first 12 months, which noticed unimaginable participation and enthusiasm from each manufacturers and our neighborhood.
Based mostly on the curiosity, precious suggestions, and learnings from final 12 months, we’ve refined the awards for 2025 by increasing some classes, retiring others, and introducing SIX brand-new classes to raised mirror the wants of Aussie mums.
Be sure you discover the up to date class checklist to see the place your model or merchandise match finest. Many manufacturers will discover a number of class choices to enter—and there’s no restrict to the variety of nominations you can also make so long as the factors are met.
Right here’s How It Works:
Stage 1: Nominations and Submissions
- Nominate Your Favorite Merchandise and Providers: As a shopper, if there’s a product or firm that has made a constructive impression in your parenting journey, nominate them. It’s free and straightforward to do.
- Submit an Utility in your Enterprise: Should you’re a enterprise proprietor with a product, model, or service that helps mother and father, nominate your self. Our software course of is simple and designed for companies of all sizes.
IMPORTANT DATES:
Nominations shut on 28 February 2025. Nominees shall be notified promptly and may full their software if they need. Purposes shut on 24 March 2025.
Stage 2: Nominees Introduced and Voting Opens – On 24 March 2025, we’ll announce the official nominees, and voting will begin. Voting is free, and all members will enter a draw to win a $300 JB Hello-Fi present card. You possibly can vote for a number of merchandise or manufacturers throughout varied classes, with every vote growing your possibilities within the draw.
Voting Opens: 24 March 2025
Voting Closes: 30 April 2025
Stage 3: Winners Introduced – On 21 Could 2025, we’ll reveal the Gold, Silver, and Bronze winners in every class on the Mum Central web site and throughout our social channels.
2025 Mum Central Award Classes:
We’ve expanded our classes to mirror the various vary of merchandise that help mother and father and youngsters at each stage.
BABY CATEGORIES
PRAMS
- Greatest Journey Pram
- Greatest Single Pram
- Greatest Double Pram
- Greatest Pram Below $1,000
NURSERY
- Greatest Cot & Co-Sleeper
- Greatest Playmat
- Greatest Nursery Product
SLEEP
- Greatest Child Monitor
- Greatest Sleep Product
FEEDING
- Greatest Breast Pump
- Greatest Steriliser & Sterilising Product
- Greatest Excessive Chair
- Greatest Product for Bottle Feeding
- Greatest Equipment – plates, bibs and so on.
TRAVEL
- Greatest Automobile Seats & Capsules
- Greatest Child Provider
NAPPY
- <NEW> Greatest Nappy
- Greatest Nappy Luggage
- Greatest Child Wipes
TEETHING
- <NEW> Greatest Teething Product
TOYS
- Greatest Child Toy
- Greatest Toddler Toy
- Greatest Out of doors Play Product
HEALTH
- Greatest Child Meals Product, Accent or Vary
- Greatest Toddler Meals Product, Accent or Vary
- Greatest Pores and skin Product for Child
- Greatest Pores and skin Product for Children
- Greatest Pores and skin Product for Teenagers
- Greatest Well being Product
PREGNANCY
- Greatest Being pregnant/Maternity Product (Something associated to being pregnant – well being merchandise, clothes, equipment, pillows, skincare, equipment) and being pregnant restoration merchandise)
- Greatest Breastfeeding Product (any product referring to breastfeeding)
LIFESTYLE
- <NEW> Greatest Beds & Mattresses (Beds, mattresses and related merchandise)
- <NEW> Greatest Security Product (Consists of nursery security tools, child proofing, playpens, safety programs and so on)
- <NEW> Greatest Eco-Pleasant Product (Environmentally pleasant merchandise for supporting a extra sustainable planet)
- <NEW> Dwelling Hero Award (Any product that makes mum’s life round the home a lot simpler)
- Greatest Journey Product (Something associated to child carriers, doodle mats, airplane equipment, baggage, journey strollers and equipment)
EXCELLENCE
- Greatest Child Product of the Yr (anything for child inc equipment, vogue, toys, tools and so on)
- Greatest Toddler Product of the Yr (anything for toddlers inc bathroom coaching, clothes, hats and so on)
- Greatest Children Product of the Yr (anything for teenagers 4-10 years inc toys, vogue, equipment, tools and so on)
- Greatest Teenagers & Tweens Product of the Yr (anything for teenagers & tweens inc. clothes, toys, experiences and interval merchandise)
- Greatest New Product of 2024 (New product of 2024 focusing on moms or youngsters. Will need to have been launched into the market in 2024 onwards)
- Greatest Parenting Product of the Yr (any bodily product referring to parenting generally together with toys, tools, equipment and so on)
- Greatest Parenting Service of the Yr (any service referring to parenting generally together with cleansing, meal supply companies, nanny companies, play centres, youngsters’s actions and so on)
- Greatest Model of the Yr (all manufacturers welcome to appoint)
- Greatest Retailer of the Yr (on-line or Instore retailer)
We are able to’t wait to see which manufacturers and merchandise you’ll nominate and help within the upcoming awards. Let’s make 2025 much more exceptional collectively!
The Positive Print and Awards FAQ
1. CAN YOU NOMINATE YOUR FAVOURITE PRODUCTS AND SERVICES?
Completely! We encourage you to appoint as many favourites as you’d like.
Need to nominate one other services or products? Click on right hereto submit a nomination.
And don’t overlook—for each services or products you nominate, you’ll robotically go into the draw to win a $300 JB Hello-Fi Reward Card!
2. CAN YOU NOMINATE YOURSELF?
Sure, you’ll be able to! To appoint your services or products, click on right here.
3. CAN I NOMINATE A PRODUCT IN MORE THAN ONE CATEGORY?
In fact! So long as the classes go well with, you’ll be able to nominate the identical product throughout a number of classes. For example, in case you’ve developed a model new eco journey child product, you may submit it for Greatest Journey Product, Greatest Product for Child, Greatest New Product of the Yr, and Greatest Eco Product .
CAN I NOMINATE SEVERAL PRODUCTS?
Sure! In case your model gives a number of wonderful merchandise, be happy to appoint all of them. Simply make sure that to choose probably the most becoming classes for every product, as descriptions might must be tailor-made to the goal class.
CAN I SHARE MY NOMINATION WITH MY FOLLOWERS TO ENCOURAGE THEM TO VOTE?
Completely! We encourage all nominees to share their nominations far and broad. Use your social channels, e-mail newsletters, or any platform the place your followers interact with you.
To assist with this, nominees will obtain a Mum Central Nominations Awards Badge and entry to an asset package to assist promote your nomination and encourage votes.
HOW WILL I KNOW IF SOMEONE ELSE NOMINATES ME, AND WHAT HAPPENS NEXT?
Firstly, congratulations! If somebody nominates you, you’ll obtain an e-mail notification with the small print of your nomination, together with the class. It’s then as much as you to determine whether or not to proceed and change into an official nominee by submitting your software.
IS THERE A FEE FOR THE AWARDS?
- For nominating your favorite product or model: It’s fully free.
- For submitting an software for your small business: Charges apply. Particulars are outlined within the self-nomination kind.
HOW DOES VOTING WORK?
Voting in your favorite services or products is free. Every voter can submit one voting kind and solid one vote per class. You possibly can vote in as many or as few classes as you want—it’s as much as you!
As an added bonus, by voting, you’ll robotically enter the draw to win a $300 JB Hello-Fi Reward Card.
WHAT DO AWARD WINNERS RECEIVE?
The highest three winners in every class—Gold, Silver, and Bronze—will obtain:
- A everlasting spot on the Mum Central Awards Winner’s Record revealed on Mum Central.
- A featured itemizing together with product description, value, URL (with a do-follow hyperlink), and a picture with their award badge.
Better of all, each award winner will obtain the distinguished Mum Central Award Badge to showcase their accomplishment, together with the chance to leverage their win in future advertising and marketing actions.
Nominate Now!
Need to nominate a favorite parenting services or products of yours? Merely use the shape beneath, we’ll attain out to them to allow them to know the’ve been nominated and also you’ll go within the operating to win a $300 JB HiFi Reward Card for each nomination you make. Nominate as many services and products as you want.
Need to submit an software for your small business? Submit your nomination through the button beneath and also you’re within the operating! After submitting your nomination and assembly the necessities, you’ll obtain a affirmation e-mail together with your tax bill and additional particulars on the subsequent steps. The complete checklist of shortlisted services and products by class shall be revealed on 24 March 2025, marking the official begin of the voting section!
The 2025 Mum Central Awards are shaping as much as be greater and higher than ever! With expanded classes, new alternatives, and the joy of showcasing unimaginable merchandise cherished by Aussie mums, there’s no higher time to get entangled.
Whether or not you’re a model able to shine or a mum desperate to help your favourites, that is your likelihood to rejoice the services and products that make parenting somewhat simpler and much more satisfying. Don’t miss out—get your nominations in, rally your supporters, and let’s make 2025 a 12 months to recollect!
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