Funko has a fast-growing fanbase in Japan, and the model is leaning into it.
Funko will return to this 12 months’s Tokyo Comedian Conference (Tokyo Comedian Con) for the third 12 months. It should have a sales space quadruple the scale of final 12 months’s.
Funko plans to offer an elite expertise for con-goers. The purveyors of popular culture may have collectibles obtainable from the Funko Pop! vary, Bitty Pop!, and the attire line Loungefly.
“Japan’s deep ardour for character-driven storytelling aligns seamlessly with Funko’s method. Over the previous few years, we’ve seen regular development each in gross sales in addition to our fan communities as we’ve expanded our product provide that resonates with our followers’ love for these distinctive collectibles. The Tokyo Comedian Con is an ideal occasion for us to have a good time with this vibrant group,” says Andy Clempson, Funko’s VP of Gross sales for APAC.
Followers can count on 17 Funko Pop! Figures unique to Tokyo Comedian Con, greater than 100 Funko collectibles, an enormous Spider-Man-themed Funko Pop! picture sales space, and extra Funko Pop! figures from their licenses with Warner Bros. and Netflix.
Funko and Disney have been licensing companions since 2011, so Funko’s sales space will probably be strategically positioned immediately in entrance of Disney’s sales space.
Tokyo Comedian Con will happen on Dec. 6-8. For extra data on Tokyo Comedian Con and to get tickets, go to tokyocomiccon.jp/en/. For extra data on Funko Pop! go to funko.com.
The submit Funko Grows Large in Japan, Planning Third Yr at Tokyo Comedian Con appeared first on The Toy E book.
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