On this week’s Chit Chat Tuesday interview, we meet up with Virginia Zingone, the founder and director of Kids’s Present. Kids’s Present is a world commerce present held twice a 12 months in New York, that includes elevated children’ style and life-style manufacturers throughout varied classes. Virginia hails from a lineage of distinguished entrepreneurs within the kids’s style realm, representing the fourth technology of a household legacy that started in Naples and flourished in Rome, with multi-brand shops spanning Italy and the globe since 1896. Italian at coronary heart, Virginia finds her inspiration in New York, the place she lives immediately.
Inform us your story.
I come from a household of well-known entrepreneurs within the kids’s style world. I’m the fourth technology of a household that has established its identify ranging from Naples and consolidating in Rome, opening multi-brand shops in Italy and world wide. The corporate was based in 1896. I’ve had the chance to be immersed on this since I used to be a toddler, observing each side of this market. Because of my dad and mom, I traveled loads, I acquired to know the gala’s early on, having the chance to grasp how a lot work goes right into a retail chain. I felt the necessity to say one thing of my very own inside this business instantly, by no means distancing myself from it. In my 20, my father stated to me: you’ve the chance to do what you need, determine. I beloved music and have imagined a unique path in my life usually, however in any case I felt the necessity to proceed exploring this sector. After a number of years, I created my very own model, a proper assortment all Made in Italy, primarily distributed in america. This has given me a brand new perspective, that of the seller with all of the difficulties and uncertainties {that a} overseas model faces when exporting its assortment within the US. In 2022, post-pandemic, I opened my showroom for less than Italian firms, IKB, which has consolidated my expertise and information on this business.
Inform us about Kids’s Present?
My concept was to create an occasion with a high-end presentation to showcase the collections in the absolute best manner. I needed to mix the idea of a enjoyable truthful for the entire kids’s business representing all classes. From attire to equipment, jewelry to maternity, but in a sublime and practical setting. Particulars matter to me. We managed to discover a venue with a typical New York metropolitan character. From catering to lighting… each element is fastidiously chosen… however most of all, an appointment for this group, to raised fastidiously construct the enterprise
How it began?
Some years in the past, I spotted the necessity of an occasion in america that might carry collectively elevated firms from world wide. Value level and preparation are essential for these firms in coming into this market. To handle this want, we intention to information and guarantee their complete preparation for the truthful, overlaying all logistical and delivery points, in addition to getting ready them for showcasing their merchandise successfully. The present serves as a significant connection bridge, supported by the identical organizers, and is prime in sustaining continuity in our work. And for an enormous concept, you want an enormous associate. I reached out to IEG USA (Italian Exhibition Group USA, Inc.), the U.S. subsidiary of the world-leading commerce present organizer Italian Exhibition Group S.p.A., a joint-stock firm listed on Euronext Milan. With over 50 years of expertise in organizing commerce exhibits and greater than 100 commerce exhibits in seven international locations world wide, IEG has been an important associate in making this imaginative and prescient a actuality. Because of the help of this group, led by Chairman Tommaso Cancellara, Francesco Santa Worldwide Enterprise Improvement Director, and Laura Ponzoni Worldwide Enterprise Improvement Supervisor, now we have been capable of create one thing really magical.
How do you view social media, particularly platforms like Instagram, within the context of your work? Is it a supply of affection, hate, or a mixture of each? May you elaborate in your perspective?
I view social media, particularly platforms like Instagram, as a significant device in my work. It has largely changed many conventional types of communication inside sector. We make investments considerably in digital platforms for communication functions. Regardless of the privateness considerations related to these instruments, social media permits us to showcase the behind-the-scenes of our work, in addition to the ultimate outcomes, creating participating interactions with our finish clients. I discover this intimate and quick type of communication in enterprise to be unprecedented and extremely precious.
What recommendation are you able to give to manufacturers collaborating in commerce present?
The recommendation I might give to manufacturers collaborating in commerce exhibits is to prioritize preparation. The American market is huge and complicated, leaving no room for improvisation. I take pleasure in the truth that our truthful focuses on this side. We intention to make sure that manufacturers don’t really feel deserted throughout or after the occasion, however most significantly, we put together them completely earlier than their presentation. This strategy is essential for achievement in such a aggressive market.
What do you attribute your success to?
I firmly consider that success stems from dedication. I’m extremely decided once I consider in a imaginative and prescient or purpose. I’m not afraid of failure; as a substitute, I concern the remorse of not making an attempt. Moreover, I attribute success to the unbelievable folks we encounter alongside our journey, whose help and contributions play a major function in our achievements.
What’s your favourite place on the planet?
As an Italian, Italy will at all times be residence to me. Nevertheless, I discover inspiration for all my initiatives proper right here, in New York Metropolis. New York is a splendidly demanding metropolis that pushes you to offer your greatest each day. It takes loads from you however provides you much more in return. I really like dwelling with new day by day challenges, which is why I really like New York. In a long-term imaginative and prescient, this metropolis fuels my creativity and drive for achievement.
The place do you envision your challenge in 5 years? Any thrilling plans or developments on the horizon? Initiatives?
In 5 years, my group and I envision our challenge increasing globally. We’re contemplating exporting the Kids’s Present format to make connections throughout the business much more accessible worldwide. We have now many thrilling growth concepts on the horizon, so I counsel staying tuned for updates!
What’s your purpose for Kids’s Present?
My purpose for Kids’s Present is to facilitate connections throughout the business via the presentation of chosen firms and the creation of occasions. The upcoming summer time season, scheduled for July 29-30, guarantees to be full of reports and occasions, and we’re excited to current them to the world.
Inform us about upcoming summer time version of Kids’s Present.
For our upcoming summer time version, the second installment of Kids’s Present, we’re excited to carry extra occasions to the present to attach patrons, guests, manufacturers, and different business gamers. We have now an enormous shock in retailer for everybody, which we are going to reveal quickly. Our purpose is to construct a group of like-minded people who share a ardour for kids’s style and life-style and provides entry to the suitable market within the children luxurious style phase in US.
Along with the primary occasion, we’re additionally engaged on pre and publish alternatives for the manufacturers that take part in our present. We consider that model illustration extends past the 2 days of the present; it requires ongoing effort and engagement. We’re conscious that it is a journey, however each journey begins with a single step, and we’re dedicated to taking that step with our group.
For manufacturers software click on right here
Registration for patrons and press click on right here
Extra info at
www.childrenshow.com
See extra about Kids Present right here
