Chit Chat Tuesday: Interview with Monnalisa Model’s Inventive Director, Diletta Iacomoni.
On the earth of kids’s trend, Monnalisa stands as a beacon of excellence, famend for its iconic ceremony clothes for women and classy elevated outfits for on a regular basis put on. Each bit, crafted in Italy with distinctive high quality and a focus to element, embodies the model’s dedication to fashion and class.
Lately, we had the privilege of talking with Diletta Iacomoni, the artistic power behind Monnalisa, who shared insights into the model’s success, the variations between the EU and US markets, and the essence of fantastic Italian trend. Her phrases make clear the model’s unwavering dedication to creating timeless items that enchant each kids and their dad and mom alike.
Monnalisa is famend within the kids’s trend business. What units Monnalisa aside and makes it so particular?
I believe its essential success is providing a really sturdy interpretation of Made in Italy, bringing collectively all of the connotations of high quality, refinement and a focus to element that that label entails.
What would you say is the key behind Monnalisa’s enduring success and recognition?
Based in 1968, our model has all the time stood out as a result of it has interpreted a recent romantic aesthetic that has received over kids and their moms.
As a household enterprise, how does this affect the model’s id and decision-making processes?
The model is the results of the entrepreneurial inspiration of my father, Piero Iacomoni, and the styling abilities of my mom, Barbara Bertocci. Their values permeate the corporate, which has all the time proven that it’s able to adapting its construction and shifting with the instances. However household values stay a beacon and a information for us all.
What conjures up the designs and collections at Monnalisa every season?
Creativity is a frame of mind that requires an excessive amount of self-discipline. My group is made up of greater than 35 individuals, every as exceptionally gifted because the final. We convey collectively every little thing that stimulates us from an aesthetic perspective: trend developments, artwork, journey, tradition. It’s a artistic course of that ends with the demanding work of making a brand new assortment that’s each trustworthy to the Monnalisa fashion and likewise surprisingly new.
What recommendation would you give to younger entrepreneurs trying to begin a profession in kids’s trend?
I believe it is a notably tough business, given new demographics, quick trend, stringent security rules and administration of dimension growth. Ardour won’t suffice; anybody hoping to work on this business should purchase strong abilities and be open to digital applied sciences, together with AI, which will help handle the brand new challenges…
May you share with us your high 5 favourite items from the brand new assortment?
My favourite items are those for teenagers: I notably like cargo denim trousers, paired with a collared poplin shirt and sweet pink houndstooth spencer! However after all our heritage facilities round romantic formal clothes and our basic mannequin, the Saint Tropez.
You can be showcasing the brand new SS25 assortment on the Youngsters’s Present in New York. Do you discover the US youngsters’ trend market differs considerably from the European market?
The primary distinction pertains to events of use: in Europe and another areas of the world there are numerous household, non secular, and social events that create the necessity for elegant clothes. Within the US, alternatively, requests for dailywear are extra frequent. The ranges on supply at shops are due to this fact particular and completely different.
How do you envision the way forward for the retail and trend market, notably in gentle of current developments and modifications?
2024 noticed curiosity within the return of ceremonies and we have been prepared: our firm was among the many first to create particular capsules for non secular ceremonies and has for years created top-quality Stylish and Couture traces for infrequent put on.
You’ll be able to uncover the brand new MONNALISA SS25 assortment in New York on the Youngsters’s Present on July 29-30, 2024
Store present MONNALISA assortment right here
Be taught extra about Youngsters’s Present right here
Learn extra information about Youngsters’s trend right here
Photos utilized in article:
Idea, fashion, pictures: Aleksandra Ataca
Mannequin: Emily Vladi represented by Past Magnificence Company
Wardrobe: MONNALISA
Location: Bal Harbour Outlets, Miami.
