A New Format for a New Period
On January 22 and 23, 2025, the Fortezza da Basso in Florence will come alive with the 100 th version of Pitti Bimbo, marking a milestone for the world-renowned kidswear occasion. This centennial celebration not solely highlights the occasion’s wealthy historical past but additionally launches a vibrant, reimagined format designed to captivate patrons, press, and trend fanatics alike. Pitti Bimbo 100 embraces a condensed two-day schedule, guaranteeing a centered and energetic expertise. Underneath the visionary design of award-winning designer Ilaria Marelli, the Fortezza will remodel right into a full of life cityscape. Image a looping promenade impressed by board video games, with model showcases creating a colourful, partaking journey.
Alongside this inventive path, 4 trend-themed squares will function hubs of inspiration, every devoted to a selected facet of youngsters’s trend:
- My First: Necessities for newborns’ wardrobes.
- Magic Occasion: Big day apparel and equipment.
- Be Sporty: Outside put on for lively younger adventurers.
- Snowtime: Vogue-forward seems for snowy days.
Including to the dynamic ambiance is a devoted meals space, that includes trendy meal equipment and premium merchandise to make each snack break each joyful and trendy.
FIRE: Igniting the Spirit of Pitti
This 12 months’s theme, FIRE, ties collectively Pitti Immagine’s winter reveals, symbolizing vitality, creativity, and transformation. Curated by Angelo Figus with graphic modifying by Alessandro Gori, the fiery motif will ignite the Fortezza with imaginative installations and designs by Alessandro Moradei. Based on Agostino Poletto, Basic Director of Pitti Immagine, “Fireplace brings individuals collectively, warms each physique and soul, and serves to entertain, amaze, and encourage. It symbolizes trend’s capability to burn away previous concepts and forge new paths. “The “(Don’t) Play with Fireplace” marketing campaign for Pitti Bimbo, photographed by Alessandro Timpanaro, brings a whimsical contact to the occasion’s fiery theme. In opposition to city backdrops, younger fashions work together with cartoonish flames, turning them into imaginative video games. This playful narrative displays Pitti Bimbo’s ethos—celebrating creativity and the boundless vitality of childhood.
The design setup guarantees to dazzle guests. Within the central sq., a digital bonfire will flicker with fascinating visuals, whereas the Lyceum transforms right into a fantastical realm of fire-eaters, mixing fairy tales with actuality to mesmerize and encourage. As Pitti Bimbo reaches its a centesimal version, it continues to evolve and set the usual for kidswear innovation. This 12 months’s fiery celebration embodies its dedication to sparking pleasure, igniting new concepts, and shaping the way forward for kids’s trend.
Whether or not you’re a long-time attendee or a first-time customer, this landmark occasion is ready to supply a mesmerizing mixture of creativity, inspiration, and unforgettable moments.
Keep tuned because the Junior Model workforce embarks on a globe-trotting journey, attending commerce reveals all over the world to deliver you the best-curated content material from the colourful world of youngsters’ trend. From uncovering rising traits to spotlighting standout manufacturers and artistic improvements, Junior Model is your go-to supply for the whole lot contemporary and thrilling in kids’s trend. Comply with alongside as we discover, uncover, and share the tales shaping this ever-evolving trade!
Extra info right here
Extra trade information right here
