Aurora World is buying the plush model Mary Meyer, which focuses on child toys and seasonal plush.
Following the acquisition, Aurora World will launch an expanded lineup of plush, together with new child designs. Mary Meyer’s plush might be distributed alongside Aurora World plush and Mary Meyers’ design crew will proceed to develop new plush collections.
[Mary Meyer’s] dedication to high quality and innovation within the numerous forms of plush merchandise completely enhances our personal values. Collectively, we sit up for persevering with to thrill kids and households with our lovely creations.
“We’re excited concerning the alternatives that this acquisition brings,” says Kevin Meyer, President of Mary Meyer, who might be staying on the firm together with different relations. “By becoming a member of forces with Aurora World, we will additional increase our attain and convey our beloved child plush toys to much more households all over the world.”
“Our mixed strengths will allow us to carry Mary Meyer’s cherished plush toys to a wider viewers, making certain that extra prospects expertise the standard and creativity that each manufacturers are recognized for,” says Tony Sayles, Vice President of Gross sales at Aurora World.
Mary Meyer will proceed to function as an impartial model.
